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Privacy Notice

This privacy notice explains how we use any personal information we collect about you, what we do with it and who it is shared with. We treat your information with care and respect and use it only for things you’d reasonably expect. Read on for full details (updated in line with GDPR)....

Who we are

Mostly Flat is me, Dulcie Fulton (graphic designer, letterpress printer and, for the purposes of this privacy notice, the Data Controller and Processor), supported by my beautiful assistant Aidann Bowley (long-suffering partner with an exceptional tolerance for my letterpress obsession). You can contact us on or via our contact page.

What information do we collect about you?

We collect information provided by you when you contact us, register with us, make an enquiry (e.g. about commissions or workshops) or place an order for products or services. We also collect information when you complete customer surveys, comment on social media or blog posts, provide feedback or participate in competitions.

Google Analytics website usage information is automatically collected using cookies.

We don’t collect any sensitive personal data.

How do we use your information?

We'll use your information to process your orders, provide the services or information requested and, if you agree, to send you occasional emails with news of new products, special offers, events/workshops and blog posts.

All Mostly Flat emails have an unsubscribe link at the foot which you’re free to use at any time.

We don’t share your information for marketing purposes with anyone else.

If you’ve enquired about or attended a workshop, we may keep notes of your interests or printing experience so that we can provide you with an optimum workshop experience. We may also contact you directly with information or advice (like letting you know of secondhand printing equipment/type if you’re on the lookout). We do this not for any commercial reason, but to try to help keep the letterpress craft alive and to help you with your printing journey, as others have helped us. If at any point you’d rather we didn’t do this, please let us know by emailing

We use Google Analytics (GA) to track and understand the use of this website (to see, for example, how many people use this website, how they found it and which pages they view most. We make improvements to the website based on this knowledge. GA doesn’t personally identify you to us. It records your IP address, but doesn’t grant us access to it.

On what lawful basis do we process your information?

We only send marketing emails where we have your explicit consent.

When we supply goods, services or information you’ve requested, our lawful basis for processing your personal information is as a contract with the individual (that’s you).

We may also process your information on the basis of legitimate interests (improving and developing our products and services). For example, reviewing details of your workshop and any questions you asked us will help us develop better workshops in future.

Finally, we may need to process your data on the lawful basis of compliance with a legal obligation. For example, for accounting purposes, an audit, to help prevent fraud, or if required to do so by law.

For how long will we retain your information?

We may keep your personal information for at least 6 years for legitimate business purposes and to comply with the law. We may also store archived copies of electronic information on backups indefinitely.

Who will your information be shared with?

Our online store is hosted on Shopify. They provide us with the e-commerce platform that allows us to sell our inky products and services to you. Your data is stored by Shopify on a secure server behind a firewall. See Shopify’s privacy policy:

Our marketing automation provider is MailChimp. We use them to store our email database, host our email signup forms and to send you emails. See MailChimp’s privacy policy:

Google Analytics provide our website usage statistics. Google are based in the USA and are EU-U.S Privacy Shield compliant. See Google’s privacy policy:

Otherwise, we don’t rent, sell or share your personal information with other people or companies except to help prevent fraud, defend legal claims or if required to do so by law.

Your rights

Under EU data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent. For more details see:

To exercise any of your rights, please email us with your request at and we’ll try to respond within one month. We reserve the right to refuse or to make a reasonable charge if your request is manifestly unfounded, repetitive or excessive.

If you ask us to delete any personal data we hold about you, please be aware that this doesn’t include any data we’re obliged to keep for administrative, legal, or security purposes.

If you’re unhappy with any aspect of how we collect and use your data, you’ve the right to complain to the Information Commissioner’s Office at, though we’d appreciate it if you could contact us first with any complaint so that we can try to resolve it for you.


Cookies are small text files placed in browser directories on your computer. We use them for Google Analytics (for website statistics) and to make your browsing experience more efficient and enjoyable (for example, to make sure our store functions properly). You can set your browser not to accept cookies, but you may find that some website features don’t function as a result.

For more information about cookies and how to disable them visit or


We have physical and electronic safeguards in place to protect personal information about you against theft, tampering, and misuse (electronic or otherwise).

Other websites

Our website contains links to other websites. This privacy notice only applies to this website so when you link to other websites you should read their own privacy policies.

Changes to our privacy notice

We’ll update this page as legislation or industry developments require. We won’t explicitly inform you of this unless there’s a major change we think you should be aware of, so you may wish to check this page occasionally. Last updated on 25 May 2018.

How to contact us

If you have any questions or feedback, please email us at or use our contact form. You can also write to us at:
Mostly Flat,
Palmers House,
7 Corve Street